A one-of-a-kind event for sport business minds

Join us to explore the relationship between sports, commerce and creativity, and its potential to redefine the business as we know it today.

This year at Sports Tomorrow Congress you will discover a range of non-traditional experiences including talks by top-tier speakers from across the globe, special presentations from club members and a unique innovative networking village. It is the time to collaborate and find actionable solutions to the challenges of our times.

Topics explored in the Business track include:

  • New foundations in women football
  • The new frontier of Esports and gaming
  • The shifting paradigm of brands in the sports world
  • New voices in the sports landscape

Let’s talk business. Sports business.

Live the #STC21 experience

Choose the pass combination that suits you best

ONLINE

An interactive front row virtual experience on an easy-to-use online platform and App

Online Platform

Digital Platform access
SPORTS TOMORROW 2021 App
Meetings 1-to-1 online
+8h exclusive online content (Live / On-Demand)

+8h Interactive Talks
SPORTS TOMORROW Arena access
Networking Area with Speakers
SPORTS TOMORROW Lunch & Break Coffees
SPORTS TOMORROW After Congress
Match tickets discounts
Barça Experience Tour tickets discounts

ONSITE

A unique congress in the home, and heart, of FC Barcelona, at the historic Camp Nou stadium

Camp Nou, Barcelona

Digital Platform access
SPORTS TOMORROW 2021 App
Meetings 1-to-1 online
+8h exclusive online content (Live / On-Demand)
+8h Interactive Talks
SPORTS TOMORROW Arena access
Networking Area with Speakers
SPORTS TOMORROW Lunch & Break Coffees
SPORTS TOMORROW After Congress
Match tickets discounts
Barça Experience Tour tickets discounts

THE TRACK in numbers

Assistents

Edition

Hours of content

Industry leading speakers

SPEAKERS

Take a look at some of the speakers who will be joining us at Sports Tomorrow Congress

Marta Aubia

Head of Social Impact
Barça Innovation Hub

Ebru Koksal

Independent Non-Executive Director
Professional Footballers' Association (PFA)

Program

Central European Time (CET)

All talks will be recorded and available until December 31st, 2021

09:00

Opening Session | Growth opportunities in Woman Football Business in Europe Ebru Koksal

10:00

The evolution of Woman Football transfer Market, setting a new paradigm Moderator: Georgina Leger Stefano Braghin + Markel Zubizarreta

11:00

COFFEE BREAK

11:30

Building a new sports competition. Opportunities and challenges Jeffrey Pollack

12:00

Building a new sports competition. Opportunities and challenges Moderator: Marta Aubia Maria Tato

13:30

LUNCH BREAK

14:30

Shaping the future of grassroot women football Moderator: Mariel Koerhuis Maram Albutairi + Mia Eriksson + Evelina Cabrera

15:30

Chivas – Path towards evolution Moderator: Marcos Picalló Amaury Vergara + Nelly Simón

16:30

Business of Individual Athletes Moderator: Ferran Prieto

18:30

AFTER CONGRESS

past editions

BUSINESS in Sports Tomorrow

1st edition
November 9th-20th, 2020