The minds behind the game
SPORTS TOMORROW CONGRESS | MAIN PARTNERS
PARTNER PROGRAMME
FROM ATHLETE’S COGNITIVE TRAINING TO ARTIFICIAL INTELLIGENCE SOLUTIONS
A NEW COGNITION PARADIGM IS RESHAPING THE SPORTS INDUSTRY
In 2023, Sports Tomorrow Congress will delve into the key role of human and machine cognition in sports development. Our congress is aimed at both the athletes themselves, and all those professionals who are part of a wide range of disciplines applied to sport.
This year, the congress will focus on expanding the boundaries of sports training into cognitive and mental skills to keep moving forward and reaching new heights. Knowing how to stimulate the creativity of the players, improve their self-confidence, and maintain good mental health or deal with anxiety is essential for any athlete or team which wants to reach their maximum potential.
On the other hand, computer cognition is already part of our industry. Different types of artificial intelligence have already created value to sports institutions with a diversity of models and simulations. This new scenario is expanding the business opportunities into a more client-oriented distribution of services in stadiums or any venue with a high density of attendees. We are just at the beginning… what’s next?
This year, the Sports Tomorrow Congress will take place within the Mobile World Congress, with attendance to this exclusive event being limited to invited guests only. You can purchase the online experience to secure a virtual front row seat and stay at the forefront of innovation.
THE PERFECT MATCH
Who is the Sports Tomorrow Congress addressed to?
The Minds Behind the Game expands beyond sports to find solutions for many aspects of society. Athletes, coaches, analysts, doctors, nutritionists, physical therapists, scientists, marketers, sports executives and professionals, innovators, entrepreneurs, AI and machine learning professionals. Sports Tomorrow takes a look into the future of technology applied to everyday life.
Knowledge is best when shared, and STC also provides the best opportunity to create connections with the most relevant professionals in the sector.
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Barça Innovation Hub’s annual congress is back
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Relive the Sports Tomorrow Congress 21
Sports Tomorrow congress in numbers
Assistents
Editions
Industry leading speakers
Hours of content
Live the #STC23 experience
An interactive front row virtual experience on an easy-to-use online platform and App
Online Platform
Digital Platform access
SPORTS TOMORROW 2023 App
Meetings 1-to-1 online
+15h exclusive online content (Live / On-Demand)
SPEAKERS
Take a look at some of the speakers who will be joining us at Sports Tomorrow Congress
Peter Moore
Joe Pompliano
Carlos García Galán
Howard Hu
Albert Llovera
Amani Martín
David Tinjust
Alan McCall
Program
Central European Time (CET)
27 FEB 2023
28 FEB 2023
MWC - Hall 7 Theater 4
| 08:30 |
OPEN DOORS |
| 09:00 |
SPORTS TOMORROW CONGRESS 2023 | OPENING Albert Mundet |
| 09:05 |
PERSONAL GROWTH, ATTITUDE AND OPPORTUNITIES Albert Llovera |
| 09:35 |
High Performance Psychology & Methodology Application Edu Castro + Laura Suárez |
| 10:05 |
Emotional management in highly demanding and high performance environments Bojan Krkic Interview: Raül Llimós |
| 10:45 |
Coffee break |
| 11:15 |
HYBRID INTELLIGENCE: HOW AI CAN ENHANCE SPORTS PERFORMANCE Moderator: Pep Viladomat Maurici A. López-Felip + Nicolas Hohn |
| 11:55 |
AI JOINS FOOTBALL, FOOTBALL MEETS AI Moderator: Jordi Mompart Adrià Recasens + Esteban Granero + Javier Martín Buldú |
| 12:35 |
NASA Human performance, data & AI Carlos García Galán + Howard Hu |
| 13:15 |
Connection between food & brain [By HEURA] Moderator: Toña Lizarraga + Mireia Porta Oliva Sari Arponen + Alex Pirla |
| 13:55 |
LUNCH BREAK |
| 14:55 |
NEUROSCIENCE AND COGNITION CONCEPTS IN THE WORLD OF SPORTS David Bartrés Faz Presentation: Dr. Xavier Corbella |
| 15:15 |
COGNITIVE TRAINING DEVELOPING ‘GAME INTELLIGENCE’ IN FOOTBALL Mark Williams SPORT PERFORMANCE AND COGNITION: THE POTENTIAL OF COGNITIVE TRAINING Gabriele Cattaneo A LENS INTO THE REAL-WORLD OF COGNITIVE TRAINING IN FOOTBALL Alan McCall Moderators: Guillermo Gutiérrez + Gil Rodas |
| 15:55 |
CONCUSSIONS IN SPORTS IF CONCUSSION IS NOT THAT SIMPLE – WHAT TO DO WHEN RECOVERY TAKES LONGER THAN EXPECTED Edwin Goedhart FOOTBALL-RELATED TRAUMATIC BRAIN INJURY AND LONG-TERM DEVELOPMENT OF NEURODEGENERATIVE DISEASES Alex Iranzo Moderators: Xavier Valle + Gil Rodas |
| 16:35 |
Afternoon break |
| 17:05 |
NEW AI ENABLED BUSINESS The world in which we’ll live: how artificial intelligence and synthetic biology will change everything Lluís Pareras The impact of HPC technologies in science and medicine Josep Maria Martorell Moderator: Xavier Ferràs |
| 17:45 |
MENTAL PREPARATION FOR ELITE BASKETBALL: A FIRECHAT WITH CORY HIGGINS Moderator: Albert Mundet Cory Higgins |
| 18:05 |
Allianz Startup Challenge |
| 20:00 |
WELCOME RECEPTION AT SPOTIFY CAMP NOU | SALA ROMA |
MWC - Hall 7 Theater 4
| 08:30 |
OPEN DOORS |
| 09:00 |
VR + AI APPLIED TO SPORTS MEDICINE, RESEARCH & EDUCATION Moderator: Xavier Linde + Laia Monné Mavi Sánchez-Vives + David Tinjust + Daniel Memmert |
| 09:30 |
The future of football business Pedro Mendonça |
| 09:55 |
Espai Barça: Transforming our city and Club Alex Barbany |
| 10:15 |
WEB3 X SPORTS: ENGAGEMENT & MONETIZATION OF INTERNATIONAL FANS FOR A POWERHOUSE LIKE BARÇA Alex Dreyfus |
| 10:30 |
Coffee break |
| 11:00 |
Football in the Metaverse Peter Moore |
| 11:30 |
Sports Storytelling in the Digital Age: How we got here, and where we’re going Amani Martín |
| 12:00 |
SPORTS, MEDIA AND BUSINESS: CARVING OUT A NICHE IN A NOISY MARKET Moderator: Bryan Bachner Joe Pompliano |
| 12:30 |
FC Barcelona | Institutional Closure Joan Laporta - President of FC Barcelona |
| 12:50 |
FC BARCELONA | SPECIAL ANNOUNCEMENT |
| 13:00 |
MWC Tour by Indescat |
| 17:15 |
SPECIAL KEYNOTE HALL 4 – MWC Lucy Bronze |
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