The minds behind the game

SPORTS TOMORROW CONGRESS | MAIN PARTNERS

PARTNER PROGRAMME 

FROM ATHLETE’S COGNITIVE TRAINING TO ARTIFICIAL INTELLIGENCE SOLUTIONS

A NEW COGNITION PARADIGM IS RESHAPING THE SPORTS INDUSTRY

In 2023, Sports Tomorrow Congress will delve into the key role of human and machine cognition in sports development. Our congress is aimed at both the athletes themselves, and all those professionals who are part of a wide range of disciplines applied to sport.

This year, the congress will focus on expanding the boundaries of sports training into cognitive and mental skills to keep moving forward and reaching new heights. Knowing how to stimulate the creativity of the players, improve their self-confidence, and maintain good mental health or deal with anxiety is essential for any athlete or team which wants to reach their maximum potential.

On the other hand, computer cognition is already part of our industry. Different types of artificial intelligence have already created value to sports institutions with a diversity of models and simulations. This new scenario is expanding the business opportunities into a more client-oriented distribution of services in stadiums or any venue with a high density of attendees. We are just at the beginning… what’s next?

This year, the Sports Tomorrow Congress will take place within the Mobile World Congress, with attendance to this exclusive event being limited to invited guests only. You can purchase the online experience to secure a virtual front row seat and stay at the forefront of innovation.

THE PERFECT MATCH

Who is the Sports Tomorrow Congress addressed to?

The Minds Behind the Game expands beyond sports to find solutions for many aspects of society. Athletes, coaches, analysts, doctors, nutritionists, physical therapists, scientists, marketers, sports executives and professionals, innovators, entrepreneurs, AI and machine learning professionals. Sports Tomorrow takes a look into the future of technology applied to everyday life.

Knowledge is best when shared, and STC also provides the best opportunity to create connections with the most relevant professionals in the sector.

Relive the Sports Tomorrow Congress 21

Sports Tomorrow congress in numbers

Assistents

Editions

Industry leading speakers

Hours of content

SPEAKERS

Take a look at some of the speakers who will be joining us at Sports Tomorrow Congress

Peter Moore

Ex-CEO Liverpool & SVP Sports and Live Entertainment
Unity Technologies

Amani Martín

Founder & Executive Producer
Peaceful Warrior Productions, LLC

David Tinjust

Head of technology intelligence
FIFA Medical Centre of Excellence Dubai & L47

Alan McCall

Arsenal Performance and Research Team
Arsenal FC

Program

Central European Time (CET)

27 FEB 2023
28 FEB 2023

MWC - Hall 7 Theater 4

08:30

OPEN DOORS

09:00

SPORTS TOMORROW CONGRESS 2023 | OPENING Albert Mundet

09:05

PERSONAL GROWTH, ATTITUDE AND OPPORTUNITIES Albert Llovera

09:35

High Performance Psychology & Methodology Application Edu Castro + Laura Suárez

10:05

Emotional management in highly demanding and high performance environments Bojan Krkic Interview: Raül Llimós

10:45

Coffee break

11:15

HYBRID INTELLIGENCE: HOW AI CAN ENHANCE SPORTS PERFORMANCE Moderator: Pep Viladomat Maurici A. López-Felip + Nicolas Hohn

11:55

AI JOINS FOOTBALL, FOOTBALL MEETS AI Moderator: Jordi Mompart Adrià Recasens + Esteban Granero + Javier Martín Buldú

12:35

NASA Human performance, data & AI Carlos García Galán + Howard Hu

13:15

Connection between food & brain [By HEURA] Moderator: Toña Lizarraga + Mireia Porta Oliva Sari Arponen + Alex Pirla

13:55

LUNCH BREAK

14:55

NEUROSCIENCE AND COGNITION CONCEPTS IN THE WORLD OF SPORTS David Bartrés Faz Presentation: Dr. Xavier Corbella

15:15

COGNITIVE TRAINING

DEVELOPING ‘GAME INTELLIGENCE’ IN FOOTBALL Mark Williams

SPORT PERFORMANCE AND COGNITION: THE POTENTIAL OF COGNITIVE TRAINING Gabriele Cattaneo

A LENS INTO THE REAL-WORLD OF COGNITIVE TRAINING IN FOOTBALL Alan McCall

Moderators: Guillermo Gutiérrez + Gil Rodas

15:55

CONCUSSIONS IN SPORTS

IF CONCUSSION IS NOT THAT SIMPLE – WHAT TO DO WHEN RECOVERY TAKES LONGER THAN EXPECTED Edwin Goedhart

FOOTBALL-RELATED TRAUMATIC BRAIN INJURY AND LONG-TERM DEVELOPMENT OF NEURODEGENERATIVE DISEASES Alex Iranzo

Moderators: Xavier Valle + Gil Rodas

16:35

Afternoon break

17:05

NEW AI ENABLED BUSINESS

The world in which we’ll live: how artificial intelligence and synthetic biology will change everything Lluís Pareras

The impact of HPC technologies in science and medicine Josep Maria Martorell

Moderator: Xavier Ferràs

17:45

MENTAL PREPARATION FOR ELITE BASKETBALL: A FIRECHAT WITH CORY HIGGINS Moderator: Albert Mundet Cory Higgins

18:05

Allianz Startup Challenge

20:00

WELCOME RECEPTION AT SPOTIFY CAMP NOU | SALA ROMA

MWC - Hall 7 Theater 4

08:30

OPEN DOORS

09:00

VR + AI APPLIED TO SPORTS MEDICINE, RESEARCH & EDUCATION Moderator: Xavier Linde + Laia Monné Mavi Sánchez-Vives + David Tinjust + Daniel Memmert

09:30

The future of football business Pedro Mendonça

09:55

Espai Barça: Transforming our city and Club Alex Barbany

10:15

WEB3 X SPORTS: ENGAGEMENT & MONETIZATION OF INTERNATIONAL FANS FOR A POWERHOUSE LIKE BARÇA Alex Dreyfus

10:30

Coffee break

11:00

Football in the Metaverse Peter Moore

11:30

Sports Storytelling in the Digital Age: How we got here, and where we’re going Amani Martín

12:00

SPORTS, MEDIA AND BUSINESS: CARVING OUT A NICHE IN A NOISY MARKET Moderator: Bryan Bachner Joe Pompliano

12:30

FC Barcelona | Institutional Closure Joan Laporta - President of FC Barcelona

12:50

FC BARCELONA | SPECIAL ANNOUNCEMENT

13:00

MWC Tour by Indescat

17:15

SPECIAL KEYNOTE HALL 4 – MWC Lucy Bronze

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