Programme

26 feb 2024

MWC - Hall 6 Stage C

08:30

OPEN DOORS

09:00

SPORTS TOMORROW CONGRESS 2024 | OPENING Albert Mundet

09:05

PLANTING SEEDS TO RAISE CHAMPIONS Moderator: Guillermo Gutiérrez Enric Giménez + Juan José Díaz

09:40

CONTEMPORARY MONITORING NUTRITION STRATEGIES TO OPTIMIZE PERFORMANCE IN TEAM SPORTS Asker Jeukendrup

10:10

ATHLETE INTEGRAL HEALTH: A PERSONALIZATION APPROACH THROUGH SPORTS SCIENCES Moderator: Toña Lizarraga Mireia Porta Oliva + José Areta + Alex Pirla SESSION POWERED BY HEURA

10:45

COFFEE BREAK

11:15

FROM GENOMICS TO RETURN TO PLAY: HOW TECH CAN HELP PERSONALIZE ATHLETE’S WELLNESS? Yannis Pitsiladis

11:45

SPORTOMICS: FC BARCELONA APPROACH TO PERSONALIZED INJURY PREVENTION Gil Rodas + Eva Ferrer + Juan Ramón González

12:20

AUGMENTED SPORTS. SWEAT IS THE NEW PLATFORM FOR PERSONALIZED FITNESS Moderator: Blai Carandell Elisabet del Valle

13:15

LUNCH BREAK

14:15

TOWARDS SPORTING EXCELLENCE: A TAILORED FIT Moderator: Javier Espasa Carlos Otero + Albert Altarriba

14:50

BRINGING DATA TO ATHLETES TO UNSLEASH THEIR MAXIMUM POTENTIAL Meghan Chayka + Sarah Bailey + Vosse de Boode

15:30

NEW FOOTBALL SCOUTING TRENDS Paulo Araujo

15:50

AFTERNOON BREAK

16:20

DECODING THE FUTURE OF FAN ENGAGEMENT WITH PERSONALIZED DIGITAL MERCHANDISE Alex Starikov SESSION POWERED BY WHITEBIT

16:50

TBC Moderator: Amani Martín Jeb Terry

17:10

MAKING STADIUMS ACCESSIBLE. FC BARCELONA AND VISUALFY APPROACH Moderator: Xavier Trallero Manel Alcaide

17:30

A NEW FAN-FOCUSED TECHNOLOGY EXPERIENCE Moderator: Miriam Ferrando Skarphedinn Hedinsson

18:10

ALLIANZ STARTUP CHALLENGE Jury: Marc Márquez + Albert Mundet + Eva Orell + Jonathan Mir + Eduard Romeu

20:00

WELCOME RECEPTION AT SPOTIFY CAMP NOU

27 feb 2024

MWC - Hall 6 Stage C

08:30

OPEN DOORS

09:00

WELCOME INTRODUCTION Albert Mundet

09:05

THE NEW FOOTBALL ENTHUSIASTS AND ITS APPETITE FOR DEEP CONTENT Moderator: Cesc Caparrós + Diego Barcala Albert Blaya + Eugenio Blanco

09:35

TBC Pedro Mendonça

09:55

GETTING (VIRTUAL) REAL: ENGAGEMENT AND ENTERTAINMENT IN THE NEW WORLD OF SPORT Bryan Bachner

10:15

GAME ON! OLIVER’S JOURNEY IN DEMOCRATIZING SPORTS SCIENCE FOR ALL José González Ruzo

10:30

BUILDING NEW SPORTS COMMUNITIES THROUGH DIGITAL TECHNOLOGY OWNERS Moderator: Nikhil Bahel Daniel Foth

10:50

COFFEE BREAK

11:20

TBC TBC

11:40

INVESTING IN TAILORED SOLUTIONS FOR FANS AND ATHLETES. NEW TRENDS IN SPORTS TECH Moderator: Bryan Bachner Meredith McPherron

12:10

THE FUTURE OF THE PLAYER TRANSFER MARKET TBC

12:30

FC BARCELONA | INSTITUTIONAL CLOSURE Joan Laporta

17:00

ESPAI BARÇA Sergi Ricart MWC Hall 4 – Connected Industries stage

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