Allianz Startup Challenge

3rd Edition
Shape your own game

Looking to make a difference in the world of sports?  

Ready to change the game?

We are looking for startups that are determined to disrupt the sport industry:
  • Sustainability
  • Smart Facilities
  • Fan engagement
  • Entertainment
  • Sports Science & performance
  • Health & wellness
  • Social Impact

Join our mission to drive innovation in the sports industry by submitting your proposal to the Allianz Startup Challenge. 

Boost your startup with 10.000€ by winning the Allianz Start-up Challenge

Why participate?

It’s an unparalleled opportunity for:
  • Global Exposure: Present your project in front of sports industry leaders, investors, and a global audience. Make your startup’s name resonate on a stage that celebrates innovation and entrepreneurship.
  • Unparalleled Networking: Interact with decision makers, other entrepreneurs and sports professionals. Build valuable relationships that can catapult your startup to new heights.
  • Learning and Growth: Get valuable feedback, learn from the best in the industry and discover the trends that are shaping the future of sport.
  • Booster Prize: Winners will win 10.000€ that could be a springboard for the success and expansion of your startup.

The jury for the Allianz Startup Challenge

The jury’s role is to assess the projects and provide feedback, ultimately choosing the most innovative and impactful sports technology projects from the pool of applicants.


The selection process for the Allianz Startup Challenge is rigorous, and only the best and most promising projects will make it to the final stage. The chosen finalists will have the opportunity to present their projects at the Sports Tomorrow Congress 24, which will be held within the Mobile World Congress.

The winner of the Allianz Startup Challenge will receive financial support to help bring their ideas to life.