Shape your own game
SPORTS TOMORROW CONGRESS | MAIN PARTNERS
PARTNER PROGRAMME 

SPEAKERS

Take a look at some of the speakers who will be joining us at Sports Tomorrow Congress

Asker Jeukendrup

Professor of Exercise Metabolism
Loughborough University & Mysportscience

Sarah Bailey

Director, Football Research and Development
Tennessee Titans

Live the #STC24 experience

The Sports Tomorrow Congress, an integral part of the Mobile World Congress, is an epicenter of innovation where sport meets cutting-edge technology.

This congress is a window to the future, providing a unique experience to explore how mobile technology is transforming the sports world. It is an essential event for visionaries and pioneers, offering a stage to discover emerging trends and forge connections in an environment full of inspiration and limitless possibilities

Dates

Febrary 26-27, 2024

Place

Online / Mobile World Congress 2024

OFFICIAL LANGUAGE

English/Spanish

REGISTRATIONS

Open

Here, at the heart of the Mobile World Congress,

the Sports Tomorrow Congress redefines the future of sport.

Online

€99

+15h exclusive ONLINE content (Live / On-Demand)
Meetings 1-to-1 ONLINE
Online networking opportunities (Experts & Attendees)
English/Spanish (simultaneous translation)
Digital Platform access
SPORTS TOMORROW 2024 App

VIP PASS

ONSITE

€1.999

SPORTS TOMORROW CONGRESS Stage
+15h Interactive Talks
Workshops & Activities
NETWORKING AREA with Speakers
MOBILE WORLD CONGRESS 2024 Access
SPORTS TOMORROW After Congress
Barça Museum Experience
VIP First Team Match Ticket
Hospitality VIP Estadi Olímpic Lluís Companys
Pre-Match Experience: Meet the stars of FC Barcelona
Travel to the match in a private bus
Take home digital memories of your experience
+ ONLINE PASS

Unlock Your Athletic Potential: The Power of Personalization!!

SHAPE YOUR OWN GAME

In the world of sports, personalization is on the rise and making a significant impact. This transformative trend involves carefully tailoring experiences to meet the unique needs and preferences of athletes and enthusiasts. It has firmly established itself as a reality within the industry, leveraging data, cutting-edge technology, and diverse resources to craft highly customized experiences.

 For athletes, personalization emerges as an essential tool in enhancing their performance thanks to the implementation of training programs, precision-focused nutrition plans, and targeted recovery strategies. This data not only refines training regimens and identifies areas for improvement but also constructs predictive models tailored to each athlete’s unique profile.

 Moreover, personalization extends to health and injury prevention. The collection and meticulous analysis of medical data can pinpoint potential health risks, leading to the development of personalized injury prevention strategies aimed at minimizing these risks.

 For sports enthusiasts, personalization enhances engagement and enjoyment by offering custom content and interactions and contributes to a more immersive fan experience by creating opportunities for interaction between enthusiasts and athletes.

 By harnessing data and cutting-edge technology to craft highly personalized experiences, sports organizations are positioned to establish deeper and more meaningful connections with both athletes and fans alike.

REVISIT THE BEST MOMENTS OF SPORTS TOMORROW CONGRESS’23

Sports Tomorrow congress in numbers

Editions

Assistents

Industry leading speakers

Hours of content

Program

Central European Time (CET)
26 FEB 2024
27 FEB 2024

MWC - Hall 6 Stage C

08:30

OPEN DOORS

09:00

SPORTS TOMORROW CONGRESS 2024 | OPENING Albert Mundet

09:05

PLANTING SEEDS TO RAISE CHAMPIONS Moderator: Guillermo Gutiérrez Enric Giménez + Juan José Díaz

09:40

CONTEMPORARY MONITORING NUTRITION STRATEGIES TO OPTIMIZE PERFORMANCE IN TEAM SPORTS Asker Jeukendrup

10:10

ATHLETE INTEGRAL HEALTH: A PERSONALIZATION APPROACH THROUGH SPORTS SCIENCES Moderator: Toña Lizarraga Mireia Porta Oliva + José Areta + Alex Pirla SESSION POWERED BY HEURA

10:45

COFFEE BREAK

11:15

FROM GENOMICS TO RETURN TO PLAY: HOW TECH CAN HELP PERSONALIZE ATHLETE’S WELLNESS? Yannis Pitsiladis

11:45

SPORTOMICS: FC BARCELONA APPROACH TO PERSONALIZED INJURY PREVENTION Gil Rodas + Eva Ferrer + Juan Ramón González

12:20

AUGMENTED SPORTS. SWEAT IS THE NEW PLATFORM FOR PERSONALIZED FITNESS Moderator: Blai Carandell Elisabet del Valle

13:15

LUNCH BREAK

14:15

TOWARDS SPORTING EXCELLENCE: A TAILORED FIT Moderator: Javier Espasa Carlos Otero + Albert Altarriba

14:50

BRINGING DATA TO ATHLETES TO UNSLEASH THEIR MAXIMUM POTENTIAL Meghan Chayka + Sarah Bailey + Vosse de Boode

15:30

NEW FOOTBALL SCOUTING TRENDS Paulo Araujo

15:50

AFTERNOON BREAK

16:20

DECODING THE FUTURE OF FAN ENGAGEMENT WITH PERSONALIZED DIGITAL MERCHANDISE Alex Starikov SESSION POWERED BY WHITEBIT

16:50

TBC Moderator: Amani Martín Jeb Terry

17:10

MAKING STADIUMS ACCESSIBLE. FC BARCELONA AND VISUALFY APPROACH Moderator: Xavier Trallero Manel Alcaide

17:30

A NEW FAN-FOCUSED TECHNOLOGY EXPERIENCE Moderator: Miriam Ferrando Skarphedinn Hedinsson

18:10

ALLIANZ STARTUP CHALLENGE Jury: Marc Márquez + Albert Mundet + Eva Orell + Jonathan Mir + Eduard Romeu

20:00

WELCOME RECEPTION AT SPOTIFY CAMP NOU

MWC - Hall 6 Stage C

08:30

OPEN DOORS

09:00

WELCOME INTRODUCTION Albert Mundet

09:05

THE NEW FOOTBALL ENTHUSIASTS AND ITS APPETITE FOR DEEP CONTENT Moderator: Cesc Caparrós + Diego Barcala Albert Blaya + Eugenio Blanco

09:35

TBC Pedro Mendonça

09:55

GETTING (VIRTUAL) REAL: ENGAGEMENT AND ENTERTAINMENT IN THE NEW WORLD OF SPORT Bryan Bachner

10:15

GAME ON! OLIVER’S JOURNEY IN DEMOCRATIZING SPORTS SCIENCE FOR ALL José González Ruzo

10:30

BUILDING NEW SPORTS COMMUNITIES THROUGH DIGITAL TECHNOLOGY OWNERS Moderator: Nikhil Bahel Daniel Foth

10:50

COFFEE BREAK

11:20

TBC TBC

11:40

INVESTING IN TAILORED SOLUTIONS FOR FANS AND ATHLETES. NEW TRENDS IN SPORTS TECH Moderator: Bryan Bachner Meredith McPherron

12:10

THE FUTURE OF THE PLAYER TRANSFER MARKET TBC

12:30

FC BARCELONA | INSTITUTIONAL CLOSURE Joan Laporta

17:00

ESPAI BARÇA Sergi Ricart MWC Hall 4 – Connected Industries stage

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